When building your personal brand to develop in your career as an industry thought leader, social media is one of the most important mediums to accomplish this objective, granted the multitude of platforms and engaged users spanning almost every industry you can think of. If you are currently expanding your social media reach to establish your career as a go-to expert in your industry, you might want to consider adding Threads to your personal brand strategy.

Threads is a text-based platform similar to Twitter, that was launched by Instagram (parent company Meta) for the purpose of joining and creating public conversations. The app has been the topic of much debate, excitement, and intrigue over the past few weeks since its launch on July 5.

According to Instagram CEO Adam Mosseri's update prior to July 11, Threads has amassed more than 100 million users within its first month alone.

Despite its growth spike, the platform is still relatively new, and missing some desirable features such as hashtags at the time of writing. It has left many users confused as to how to employ it effectively so their voices can be heard, and how to establish a strong following and thought leadership that can boost career prospects and opportunities via the app.

Here are some ways you can leverage the Threads platform for your personal brand's advantage: